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Overview
Rebrand for the Major Arena Soccer League - America's biggest professional indoor soccer league. The new brand was inspired by the pace of the indoor game and the electric feel of the stadiums. Designed to be flexible and adaptable to different team color schemes and work across all brand implimentations.
Services Provided
Logo design
Typography
Color strategy
Brand Guidelines
Launch video
Quote from the owners
"We want to look at modernizing our brand to give it a more youthful look. We'd also like to look at changing our name from MASL to MAS".
- Joshua Schaub - MASL League Commissioner
Quote from the fans
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