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Introducing Flower City Union
Introducing Flower City Union
Flower City Union is Rochester's exciting new professional soccer club. We created a unique and memorable logo design and a bright and optimistic brand for the soccer club that dares to be different. A lilac flower is the city's symbol and is featured stylishly with the soccer club's logo design.
Introducing Flower City Union
Introducing Flower City Union
Flower City Union is Rochester's exciting new professional soccer club. We created a unique and memorable logo design and a bright and optimistic brand for the soccer club that dares to be different. A lilac flower is the city's symbol and is featured stylishly with the soccer club's logo design.
Flower City Union launch video
Flower City Union behind the scenes
Flower City Union launch video
Designing Flower City Union's brand was a true team effort, involving the soccer club's ownership group, and the Rochester community. See the 'behind the scenes' story of how the Flower City Union brand developed thanks to the community input.
Flower City Union behind the scenes
Flower City Union behind the scenes
Flower City Union is Rochester's exciting new professional soccer club. We created a unique and memorable logo design and a bright and optimistic brand for the football club that dares to be different. A lilac flower is the city's symbol and is featured stylishly with the soccer club's logo design.
Introducing Flower City Union
Flower City Union behind the scenes
Flower City Union is Rochester's exciting new professional soccer club. We created a unique and memorable logo design and a bright and optimistic brand for the football club that dares to be different. A lilac flower is the city's symbol and is featured stylishly with the soccer club's logo design.
Introducing Flower City Union
Introducing Flower City Union
Overview
Flower City Union is Rochester's exciting new professional soccer club. We created a unique and memorable logo design and a bright and optimistic brand for the soccer club that dares to be different. A lilac flower is the city's symbol and is featured stylishly with the soccer club's logo design.
Services Provided
Primary logo design
Secondary logo design
Colour selection
Brand guidelines
Launch video
Merchandise design
Social media templates
Brand consultation
Quote from the owners
We are extremely pleased with the outcome of the Flower City Union brand; we know it will resonate with soccer fans locally and globally.
Mark Washo - Managing Director & Chief Commercial Officer
Quote from the fans
Gotta say, from a branding standpoint - this is really well done. Welcome to town, FCU!
Brian D'Angelo via Twitter
