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Alfreton town football club rebrand
Alfreton Town Football Club
Alfreton Town Football Club is an ambitious club, with an interesting history. Based in England, the town of Alfreton is named after King Alfred the Great. In designing a new brand for the football club we built a brand that would reference King Alfred and set the football club up for future success.
Designing a logo fit for a king
Alfreton town football club rebrand
Alfreton Town Football Club is an ambitious club, with an interesting history. Based in England, the town of Alfreton is named after King Alfred the Great. In designing a new brand for the football club we built a brand that would reference King Alfred and set the football club up for future success.
Getting King Alfred's face right
Designing a logo fit for a king
In building out King Alfred’s look, it was important to ensure that his facial features had the right balance between being detailed, yet minimal. I spent a lot of time designing, tweaking and analyzing the structure of King Alfred’s face, so that it had expression and character, but did not have too many details (as this detail would be lost when the logo is reproduced at a smaller size).
Making the design 'ready for battle'.
Getting King Alfred's face right
When forming King Alfred’s face, I prioritized facial features what were unique to King Alfred, and facial features that were seen on the original 1959 logo design – features such as the long hair, the pointed beard, and the mustache – Staying true to the original design and historic images of King Alfred was important for the design.
The new Alfreton Town F.C. in action
Making the design 'ready for battle'.
I worked hard to ensure that King Alfred’s expression was determined, focused and ‘ready for battle’. I didn’t want this logo to have a happy look or feel too ‘cartoony’, The design had to feel steely, strong and determined. I built out the design to have straight lines and sharp edges – This added strength and power to the look of the logo.
Launching the new logo
The new Alfreton Town F.C. in action
The new logo design was launched on April 5th 2015 and received rave reviews from Alfreton Town F.C. fans, the local community and football fans from across the country. A wave of positivity washed over the club as people recognized Alfreton Town F.C. as a forward-thinking and progressive Football Club, not afraid to make positive changes in the name of progress.
Alfreton town football club rebrand
Launching the new logo
The new logo design was launched on April 5th 2015 and received rave review from Alfreton Town F.C. fans, the local community and football fans from across the country. A wave of positivity washed over the club as people recognized Alfreton Town F.C. as a forward thinking and progressive Football Club, not afraid to make positive changes in the name of progress.
Overview
A rebrand that respects the town’s and the football club’s unique history by reintroducing ‘King Alfred the Great’ back into the logo design, the rebrand modernized and enhanced the football club’s brand and reputation, delighted the supporters and brought an increase in merchandise sales of over 200%.
Team
Alfreton Town Football Club
League
National League North
Project Lenght
3 - 4 months
Project Cost
Contact me for more information on this project's pricing.
Services Provided
Logo design
Brand guidelines
Social media graphics and templates
Merchandising design
Quote from the owners
"The impact has been huge, since the logo redesign we have seen and increase in merchandising sales, they are running at over 200%."
Wayne Bradley
- Chairman and Owner - Alfreton Town F.C.
Quote from the fans
"Absolutely love Alfreton Town's new badge, top marks go to Wayne Bradley and Co. It really stands out and catches the eye."
Sam Gascoigne
- @samgascoigne - Via Twitter
