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Overview
Lexington, Kentucky - Known as 'The Horse Capital of the World.' - A visual identity that reflects the deep-rooted traditions of the local people and place. After months of research and collaboration with the local community, we designed an identity that celebrates Lexington's association with horses and bourbon.
Team
Lexington Sporting Club
League
USL League One
Project Length
5-6 months
Services Provided
Primary crest design
Secondary identity design
Club brand pattern design
Custom typography design
Brand Guidelines
Know Your Crest video
Color selection
Kit design
Quote from the owners
"We hired a great guy. We’re thrilled with the final outcome and hope that our fans and supporters will be, as well".
Bill Shively, Owner of Lexington Sporting Club
Quote from the fans
"Lexington Sporting Club. Beautiful crest. Love the horse and the color scheme".
Alex Walker - Sports Anchor/Reporter for @WKYT and @WKYTSports
